Privacy Policy

Transparency and trust for kindergartens and families

Pebli is a service and brand from Nexo Labs LLC. This Privacy Policy explains how we ("Pebli", "we", "us", "our") collect, use, share, and protect personal information of staff, parents, and children whose data you process through our Services. By using the Pebli parent app or B2B platform, you agree to these practices. Last updated: July 2026.

Questions about privacy?

Nexo Labs LLC, a Wyoming Limited Liability Company (File No. 2025-001825198), is responsible for the Pebli service. Email us anytime for privacy inquiries, data access requests, or to exercise your rights.

legal@pebli.app

1. Information we collect

We collect personal information in three ways: data you provide, data gathered automatically during use, and data received from third parties.

Account & profile information

  • Full name, profile photo, gender, and age/date of birth
  • Email address, phone number, and password
  • Kindergarten details for operators: legal name, role, and contact info

User-generated content

  • Photos, daily updates, and messages shared with families
  • Attendance, meals, sleep, hygiene, and activity logs entered by staff

Children & enrollment information

  • Child names, class assignment, date of birth, allergies, and notes you enter
  • Parent and guardian contact details linked to enrolled children

Chat & communication

  • Messages between staff and parents (where enabled)
  • Photos or videos sent via chat and support conversations

Verification

  • Age or identity verification artifacts when required
  • Proof of business ownership for B2B accounts

Device & technical information

  • IP address, device identifiers, operating system, and model
  • Screen resolution, language settings, app version, and mobile carrier

Usage information

  • Pages or screens viewed and actions performed
  • Screens, features, and messages you interact with and time spent
  • Clicks, taps, and session duration

Location data

  • Approximate location derived from IP address
  • We do not currently collect precise GPS for core daycare features

Cookies & tracking

  • Cookies and similar technologies for functionality, analytics, security, and—only with your consent—marketing (Meta Pixel on the marketing site)
  • Signals from Firebase Analytics, Firebase Crashlytics (mobile), Firebase Messaging, and AWS server logs

1.3 Information from third parties

  • Twilio, which sends SMS one-time passcodes for phone authentication
  • Kindergarten operators you interact with on the B2B platform
  • Other users who mention or tag you in content or chats
  • Analytics partners such as Firebase and infrastructure providers such as AWS

2. How we use your information

We process personal information to operate the platform, personalize experiences, communicate with you, keep the community safe, improve performance, and comply with the law. We do not perform automated decision-making that produces legal or similarly significant effects.

Platform functionality

  • Create and manage user accounts and kindergarten workspaces
  • Display classes, children, attendance, and daily logs; manage family communication
  • Manage messages, notifications, and B2B tooling

Personalization

  • Show relevant updates from your enrolled kindergarten
  • Tailor the in-app and web experience to your preferences

Communication

  • Send confirmations, updates, and notifications via Firebase Messaging
  • Respond to customer support requests and product questions

Safety & moderation

  • Detect and prevent fraud, abuse, or policy violations
  • Moderate content and enforce our Terms of Use

Analytics & improvements

  • Understand how users navigate the apps and platform
  • Improve stability, performance, and develop new functionality

AI-assisted insights

  • Generate optional daily insights for parents using Anthropic based on care logs and related metrics
  • Insights are informational only and are not medical, developmental, or professional advice

Legal obligations

  • Verify identity or age when laws require it
  • Comply with applicable regulations and lawful requests

3. How we share information

We do not sell personal information. We only share data in the limited situations below.

Service providers

We share only the data needed for vendors to perform work on our behalf, including Firebase (Analytics, Messaging, Crashlytics), AWS hosting, Twilio (SMS/OTP), Stripe (B2B subscription payments), Anthropic (AI-assisted daily insights that may process care metrics), and Meta Pixel on the marketing site when you consent to marketing cookies.

Kindergarten operators (B2B accounts)

When you are enrolled at a kindergarten using Pebli, authorized staff at that center can access the child and family information needed for daily care and communication. Kindergarten operators do not receive your private messages outside the Pebli messaging features configured for your center.

Legal compliance

We may disclose information in response to court orders, government requests, or law enforcement investigations when required by law.

Business transfers

If Pebli is involved in a merger, acquisition, or sale, your information may be transferred to the new entity.

4. Your rights and choices

Depending on your location, you may exercise the following rights. We will verify your identity before processing a request and respond within the time period required by law.

  • Access the information we hold about you
  • Update or correct your account data in the app settings
  • Export a portable copy of your data via Settings or GET /api/user/privacy/export (authenticated)
  • Request account deletion via Settings or POST /api/user/privacy/request-deletion
  • Opt out of certain data uses or disable push notifications
  • Manage cookie preferences on the website (accept or reject non-essential cookies)
  • Under Israeli Privacy Protection Law and GDPR-style regimes: object to processing, restrict processing, or lodge a complaint with a supervisory authority where applicable
  • Under applicable US state privacy laws (e.g. CCPA/CPRA): Right to Know, Delete, Correct, and Opt out of Sale/Sharing — we do not sell personal information; you may still email privacy@pebli.app for do-not-sell/share requests

Submit a request by emailing privacy@pebli.app or use in-app privacy tools. You may also email legal@pebli.app for general privacy inquiries.

5. Data security

We use reasonable technical and organizational measures to safeguard personal data, though no system is completely secure.

  • Secure AWS infrastructure with network and access controls
  • Encrypted communication channels between apps and servers
  • Role-based permissions and internal access governance
  • Monitoring for suspicious activity and abuse

6. Data retention

We retain information only as long as needed to run the platform, comply with legal obligations, support security and fraud prevention, and verify account ownership. Most data is deleted once you close your account unless retention is legally required.

7. Children’s privacy

Pebli processes information about enrolled children primarily on behalf of the kindergarten operator, with parental consent collected by the kindergarten (including media consent for photos and videos). Pebli is a technology platform, not a childcare provider. The parent mobile app is intended for parents and legal guardians (typically 18+). We do not knowingly allow children to create their own accounts. AI-assisted daily insights may process care metrics as described under service providers. If we learn we collected personal information from a child in violation of applicable law, we will take appropriate steps to delete it.

8. International data transfers

Your information may be stored or processed by vendors such as AWS, Firebase, Twilio, Stripe, and Anthropic in the United States, the EEA, or other countries. Where required, we use appropriate safeguards (for example contractual clauses) for international transfers.

9. Changes to this policy

We may update this Privacy Policy as our services evolve. We will update the "Last Updated" date above and, when appropriate, provide additional notice.

10. Contact us

Nexo Labs LLC • Privacy Office (privacy@pebli.app)
111 NE 1st St, 8th Floor, Suite #89239
Miami, FL 33132
Wyoming LLC (File No. 2025-001825198)
📩 legal@pebli.app